Project Overview

Client: Crunchyz Pizza & Donair

Industry: Food & Beverage

Location: Edmonton & Morinville

Services Provided: Web Design, Branding & SEO

Introduction

Crunchyz Pizza & Donair, with locations in Edmonton and Morinville, Alberta, is a locally owned and operated quick-service restaurant that brings bold flavors and authentic recipes to the heart of the community. Specializing in handcrafted pizzas, savory donairs, and a variety of fusion comfort foods, Crunchyz is dedicated to delivering a memorable dining experience with every bite. The brand prides itself on quality ingredients, fast and friendly service, and a vibrant atmosphere that reflects its energetic and youthful identity. Whether dining in, ordering out, or catering an event, Crunchyz Pizza & Donair is committed to satisfying cravings with food that’s fresh, flavorful, and unmistakably Crunchyz.

www.crunchyzpizza.ca

Where Every Bite is Big, Bold & Crunchy

Our Approach

Before partnering with Digitize Media Corp, Crunchyz Pizza & Donair faced several digital challenges that limited its ability to attract and engage customers in an increasingly competitive food service market:

Outdated Website Design: The existing website lacked visual appeal and failed to reflect the brand’s bold and energetic personality, making it less inviting to potential customers

Poor User Experience: Visitors struggled with confusing navigation, which made it difficult to quickly access key information such as store hours, locations, or menu offerings.

Lack of Mobile Responsiveness: The website was not optimized for mobile devices, resulting in a frustrating experience for users browsing on smartphones or tablets—especially during on-the-go meal decisions.

Inefficient Appointment Booking Process: Customers had no convenient way to browse an up-to-date menu online, reducing the chances of impulse orders or informed dining choices.

Ineffective Digital Presence: With minimal visibility on search engines and social media platforms, Crunchyz Pizza & Donair was missing out on valuable local traffic and brand recognition.

The Solution

Digitize Media Corp implemented a series of strategic solutions to address these challenges:

Website Redesign and Development:

Modern Design: A complete redesign of the website was executed to reflect the bold and energetic identity of Crunchyz Pizza & Donair. The new look is vibrant, visually engaging, and aligns with the brand’s youthful and flavorful personality.

Enhanced User Interface and Experience: The website was restructured with intuitive navigation, making it easy for customers to explore the menu, find store locations, check business hours, and access contact information effortlessly.

Online Appointment Booking System: A fully interactive and up-to-date digital menu was added, allowing customers to view offerings, prices, and special deals from any device—encouraging both dine-in and takeout engagement.

Mobile Optimization: The website was optimized for all mobile devices to ensure a smooth, responsive experience for users browsing on smartphones or tablets, especially during quick meal decisions on the go.

Branding

Brand Building: We developed a bold and cohesive brand identity for Crunchyz Pizza & Donair across all key touchpoints, including social media platforms like Instagram and Facebook. This included logo usage, typography, and tone of voice that captured the brand’s energetic and flavorful essence, helping it stand out in a competitive food and beverage market.

Community Engagement: Our strategy included interactive campaigns such as themed food posts, customer spotlight features, polls, and limited-time menu promotions. These initiatives helped foster stronger local connections and encouraged repeat visits and customer loyalty.

Print & Digital Menu Design: A visually appealing, easy-to-navigate digital menu was created for the website, ensuring customers could browse offerings effortlessly. Additionally, we designed a consistent and branded print menu for in-store use, aligning both formats to support a unified customer experience.

Results

The collaboration yielded significant improvements:

Increased Website Traffic: The integration of SEO best practices and a revamped, mobile-optimized website led to a marked increase in web visits, making it easier for customers to find Crunchyz Pizza & Donair online.

Improved Customer Experience: The enhanced interface, streamlined navigation, and interactive digital menu allowed visitors to quickly access key information, contributing to a more satisfying user experience and encouraging repeat visits.

Boosted Brand Engagement: A strong visual identity across digital channels, paired with engaging content and promotions, fostered greater community interaction and brand loyalty both online and in-store.

Enhanced Online Visibility: Strategic digital marketing efforts, including local SEO and social media integration, elevated the brand’s presence in search results and on platforms like Google and Instagram—drawing in more local food lovers.

The partnership between Crunchyz Pizza & Donair and Digitize Media Corp successfully tackled the restaurant’s digital challenges, resulting in a refreshed and engaging online presence that reflects the brand’s bold personality and commitment to quality. This collaboration not only enhanced the customer experience through improved design and functionality, but also boosted brand visibility and community engagement across both digital and physical platforms. As a result, Crunchyz Pizza & Donair is now better positioned for sustained growth and stronger local impact in the digital era.

For more information on how Digitize Media Corp can help your business stand out online and grow your brand, contact us today.