Project Overview

Client: Evansdale Health Centre

Industry: Health Clinic

Location: Edmonton, Canada

Services Provided: Web Design & Development & Social Media Marketing

Introduction

Evansdale Health Centre, located in Edmonton, Alberta, Canada, is a premier independent primary care medical facility dedicated to addressing the diverse healthcare needs of its community. The centre offers a comprehensive range of patient-centered medical services, including family medicine, neurology, psychiatry, and nephrology. With a team of experienced healthcare professionals, Evansdale Health Centre is committed to delivering accessible and top-quality care within a nurturing and efficient environment.

www.evhc.ca

Empowering Lives Through Exceptional Health Care

The Challenge

Before partnering with Digitize Media Corp, Evansdale Health Centre faced several digital challenges that hindered its ability to effectively serve its patients:

Outdated Website Design: The existing website was visually unappealing and did not reflect the centre’s commitment to modern healthcare services.

Poor User Experience: Navigation was cumbersome, making it difficult for patients to find essential information such as services offered, physician details, and contact information

Lack of Mobile Responsiveness: The website was not optimized for mobile devices, leading to a subpar experience for users accessing the site via smartphones or tablets.

Inefficient Appointment Booking Process: Patients had to rely on phone calls during business hours to schedule appointments, resulting in potential delays and inconvenience.

Ineffective Digital Presence: • Limited online visibility made it challenging for prospective patients to discover the centre through search engines or social media platforms.

The Solution

Digitize Media Corp implemented a series of strategic solutions to address these challenges:

Website Redesign and Development:

Modern Design: A complete overhaul of the website was undertaken to
create a modern, visually appealing, and user-friendly interface that
accurately represents Evansdale Health Centre’s brand and values.

Enhanced User Interface and Experience: The new design focused on intuitive navigation, allowing patients to effortlessly access information about services, healthcare professionals, and clinic hours.

Online Appointment Booking System: An integrated, user-friendly online booking system was introduced, enabling patients to schedule appointments at their convenience, reducing reliance on phone calls and streamlining administrative processes.

Mobile Optimization: The website was optimized for mobile devices, ensuring a seamless experience for users on smartphones and tablets, and accommodating the growing trend of mobile internet usage.

Search Engine Optimization (SEO) Strategies: Comprehensive SEO techniques were employed to enhance the website’s visibility on search engines, making it easier for potential patients to find the centre online.

Search Engine Optimization (SEO):

Local SEO: We optimized the Evansdale Health Centre website for local healthcare-related search terms, ensuring prominent visibility in local search results across Alberta. This included enhancing their Google My Business profile and acquiring authoritative local backlinks.

Content Marketing: We developed and implemented a robust content marketing strategy featuring healthcare-focused blog posts, educational articles, and patient testimonials, significantly improving the website’s authority and patient engagement.

Social Media Marketing:

Brand Building: We established a cohesive and professional brand identity for Evansdale Health Centre across all major social media platforms, including Facebook, Instagram. Our strategy involved regular posting of educational content, healthcare tips, and staff highlights, complemented by targeted campaigns to boost community awareness and patient trust.

Community Engagement: We implemented interactive initiatives, such as health-focused Q&A sessions, patient stories, and wellness challenges, fostering stronger connections with patients and encouraging active community participation and referrals.

Patient Education: Leveraging social media, we consistently shared timely healthcare updates, preventive care information, and resources that empowered patients to take proactive steps toward their health management.

Paid Advertising (PPC):

Facebook Ads: We designed and executed targeted Facebook ad campaigns aimed at attracting new patients to Evansdale Health Centre. These campaigns highlighted services such as family medicine, neurology, and psychiatric care. All ads were optimized for both desktop and mobile users to maximize reach and engagement.

Google Ads: We launched a strategic series of Google Ads campaigns using high-intent keywords such as “family doctor Edmonton,” “walk-in clinic Edmonton,” and “neurology specialist Alberta.” The campaigns were continuously monitored and refined to ensure optimal performance and return on investment (ROI).

Results

The collaboration yielded significant improvements:

Increased Website Traffic: The implementation of SEO strategies and a user-friendly design led to a substantial rise in website visits, enhancing the centre’s online presence.

Improved Patient Satisfaction: Enhanced accessibility, informative content, and a seamless user experience contributed to higher patient satisfaction and engagement.

Reduced Administrative Burden: Automation of appointment scheduling and patient inquiries allowed staff to focus more on patient care, improving operational efficiency.

Enhanced Online Visibility: Effective digital marketing efforts and SEO practices improved search engine rankings, making it easier for potential patients to discover the centre.

The partnership between Evansdale Health Centre and Digitize Media Corp successfully addressed the centre’s digital challenges, resulting in a modernized online presence that aligns with its commitment to providing exceptional healthcare services. This collaboration not only enhanced patient satisfaction and engagement but also streamlined administrative processes, positioning Evansdale Health Centre for continued growth and success in the digital age.

For more information on how Digitize Media Corp can help your business thrive in the digital landscape, contact us today.