Project Overview

Client: Junk Masterz

Industry: Junk Removal / Waste Management

Location: Edmonton, Canada

Services Provided: Brand Identity, Web Design & Development, Social Media Marketing, Paid Ads

Introduction

Junk Masterz, based in Edmonton, Alberta, Canada, is a professional junk removal and waste management company dedicated to helping residential and commercial clients declutter responsibly. With a focus on sustainability and customer satisfaction, Junk Masterz offers fast, reliable, and eco-friendly services that make clearing unwanted items simple and stress-free. Whether it’s old furniture, construction debris, or household waste, the team ensures safe disposal and recycling wherever possible. Committed to cleanliness and community care, Junk Masterz turns mess into peace of mind—one load at a time.

www.junkmasterz.co

Simplify Your Move, Eliminate the Junk

The Challenge

For Junk Masterz, a growing junk removal company in Edmonton, our team at Digitize Media delivered a comprehensive digital and creative strategy to help the brand stand out in a competitive local service market:

Brand Identity: We developed a bold and memorable brand identity, including a custom-designed logo that reflects strength, trust, and cleanliness. The visual direction was created to convey efficiency and approachability while resonating with both residential and commercial customers.

Web Design & Development: Our team built a responsive, user-friendly website that clearly communicates services, encourages bookings, and enhances visibility in local search results. The layout and functionality were optimized to convert visitors into leads.

Social Media Marketing: We crafted an engaging content strategy tailored for platforms like Instagram and Facebook to educate, entertain, and inform the audience—ultimately building brand recognition and driving consistent inquiries.

Paid Ads: Through targeted advertising campaigns on Meta (Facebook/Instagram) and Google Ads, we generated leads, increased website traffic, and positioned Junk Masterz as a trusted local service provider.

This full-service approach empowered Junk Masterz to strengthen its digital presence, build brand authority, and grow its customer base across Edmonton and surrounding areas.

The Solution

Digitize Media Corp implemented a series of strategic solutions to address these challenges:

Brand Identity:

Bold Brand Identity: We crafted a memorable and impactful brand identity that reflects professionalism, efficiency, and trust. This included logo design, a strong color scheme, and typography that emphasizes cleanliness, strength, and approachability—essential traits for a service-oriented business.

Service-Oriented Visual Design: Our team developed cohesive visual assets and messaging guidelines to ensure brand consistency across the website, social media, print materials, and ads—building recognition and reinforcing brand reliability.

Local Launch Strategy: To build brand awareness and drive service inquiries, we launched a targeted local campaign. This included organic content creation, Google Business optimization, and paid advertising across Meta (Facebook/Instagram) and Google platforms. The approach boosted online visibility, increased traffic, and generated qualified leads.

Website Design and Development:

Custom Service-Based Design: We created a visually clean, easy-to-navigate website tailored for a local junk removal business. The design emphasized trust-building visuals, straightforward messaging, and intuitive layouts to make service booking fast and effortless.

Mobile-First Optimization: Built with a mobile-first approach, the site delivers fast load times and seamless performance across all devices. This ensures accessibility for users searching for junk removal services on the go.

SEO & Performance Optimization: We implemented strong SEO foundations, optimized for local search (Google Business integration, service keywords, and geo-targeting), and ensured high performance to support long-term visibility and lead generation.

Social Media Marketing:

Brand Building: We established a bold and approachable brand presence for Junk Masterz across Instagram and Facebook. Our strategy emphasized strong visual consistency, clear service messaging, and community relevance—positioning Junk Masterz as the go-to junk removal solution in Edmonton.

Audience Engagement: Through local content, interactive stories, cleanup tips, client shoutouts, and before-and-after visuals, we cultivated engagement and trust. These initiatives helped humanize the brand and encourage shares, comments, and service inquiries.

Awareness Campaigns: Social media played a key role in generating leads and boosting visibility. We launched targeted campaigns promoting seasonal cleanups, moving services, and community cleanup drives—using reels, paid ads, and promotional offers to drive immediate interest and action.

Paid Ads:

Performance-Driven Strategy: We implemented a data-backed paid advertising strategy focused on driving local service inquiries and building brand visibility. Platforms such as Meta (Facebook/Instagram) and Google Ads were leveraged to target homeowners, renters, and businesses in the Edmonton area with precision.

Creative Ad Campaigns: We developed custom ad creatives—including service-focused carousels, bold visual posts, and video clips—designed to highlight Junk Masterz’s quick turnaround, reliable team, and hassle-free booking process. Messaging focused on convenience, cleanliness, and local trust.

Audience Targeting & Retargeting: Using geo-targeting, behavioral data, and service intent signals, we built segmented audiences to reach high-probability leads. Retargeting campaigns helped bring back users who viewed the website or engaged with social content but didn’t convert.

Campaign Launch & Optimization: Ads were launched around seasonal cleanups, moving periods, and bulk waste removal peaks. We conducted continuous A/B testing of creatives, CTAs, and ad placements to maximize conversions, lower cost-per-click (CPC), and improve return on ad spend (ROAS).

Results

The launch of Junk Masterz’s new digital presence delivered impactful results and built strong momentum within their target market:

Successful Website Launch: The custom-designed website went live with a clean, user-friendly interface built to convert. The site clearly communicated services, simplified booking, and positioned Junk Masterz as a trusted local provider from day one.

Strong Initial Traffic & Engagement: In the first few weeks post-launch, the website saw a surge in targeted traffic from local search and paid ads. Visitors actively explored services, service areas, and contact forms—resulting in consistent inquiry submissions.

Positive Brand Reception: Social media engagement and community response validated the brand direction. Followers resonated with the approachable visuals, reliable messaging, and clear service value—strengthening trust and top-of-mind awareness.

Established Digital Ecosystem: With an integrated strategy across SEO, paid ads, and social media, Junk Masterz rapidly built a sustainable digital presence—creating a strong foundation for ongoing lead generation, customer retention, and business growth.

The collaboration between Junk Masterz and Digitize Media Corp marked the successful launch of a bold new local brand in the digital space. From logo design and brand development to a high-converting website, social media strategy, and targeted advertising, every element was crafted to position Junk Masterz as a trusted leader in junk removal services across Edmonton. This partnership laid a strong foundation for lead generation, customer trust, and long-term business growth.

For more information on how Digitize Media Corp can elevate your service-based business and drive measurable digital results, contact us today.