Project Overview

Client: Northside Dental

Industry: Dental Clinic

Location: Edmonton, Canada

Services Provided: Digital Marketing, Web Design, SEO, Social Media Marketing and Paid Ads.

Introduction

Northside Dental, a reputable dental practice based in Edmonton, Canada, approached us at Digitize Media Corp with a pressing need to enhance their online presence and attract more patients. With a solid foundation in traditional dental care, Northside Dental sought to expand its reach by leveraging the power of digital marketing. This case study details our comprehensive approach to revitalizing their brand through Digital Marketing, Web Design, SEO, Social Media Marketing, Print Media, and Paid Ads (Facebook & Google), and the remarkable results that followed.

www.northside-dental.com

Quality Dental Care at an Affordable Cost!

The Challenge

Northside Dental faced several challenges typical of small-to-medium-sized local businesses:

Outdated Website: The existing website lacked a modern design and was not optimized for mobile devices, which affected user experience and engagement.

Limited Online Visibility: Despite their excellent services, Northside Dental struggled with low online visibility. Their website was not ranking well on search engines, making it difficult for potential patients to find them

Low Engagement on Social Media: Their social media presence was minimal, with low engagement and little brand awareness among the local community.

Ineffective Print Media: While they had invested in print media, it was not integrated with their digital marketing efforts, leading to disjointed branding and messaging.

Underutilized Paid Advertising: Northside Dental had experimented with paid ads on Facebook and Google but lacked a cohesive strategy, resulting in suboptimal returns on investment.

The Solution

To address these challenges, we developed a multi-faceted strategy that leveraged our expertise across several domains:

Website Redesign and Development:

Modern Design:We redesigned the Northside Dental website with a clean, user-friendly interface that reflects the professionalism of the practice. The design was optimized for both desktop and mobile devices, ensuring a seamless experience for all users.

SEO Optimization:We implemented best practices for on-page SEO, including keyword optimization, meta tags, and high-quality content, to improve the website’s search engine rankings.

User Experience (UX) Enhancements: We focused on improving navigation, loading speed, and accessibility, making it easier for users to find the information they need and book appointments online.

Search Engine Optimization (SEO):

Local SEO:We optimized the website for local search terms, ensuring that Northside Dental appeared prominently in local search results. This included optimizing Google My Business listings and acquiring high-quality local backlinks.

Content Marketing:We developed and implemented a content marketing strategy that included blog posts, articles, and patient testimonials, further boosting the site’s authority and relevance.

Social Media Marketing:

Brand Building:We created a cohesive brand presence across all major social media platforms, including Facebook and Instagram. Our strategy included consistent posting, engaging content, and targeted campaigns to increase follower count and engagement.

Community Engagement:We ran social media contests, Q&A sessions, and patient spotlights to foster a sense of community and encourage word-of-mouth referrals.

Print Media Integration:

Cohesive Branding:We redesigned their print media materials, including brochures, flyers, and in-office posters, to align with the new digital branding. This ensured a consistent message across all channels.

Call-to-Action:We incorporated clear calls-to-action in all print materials, driving offline traffic to their newly optimized website and social media profiles.

Paid Advertising (PPC):

Facebook Ads:We developed targeted Facebook ad campaigns focused on attracting new patients, particularly those interested in specific services like teeth whitening and orthodontics. These ads were optimized for both desktop and mobile users.

Google Ads:We launched a series of Google Ads campaigns targeting high-intent keywords such as “Edmonton dentist,” “dental implants Edmonton,” and “family dentist Edmonton.” These campaigns were monitored and optimized regularly to maximize ROI.

The transformation of Northside Dental’s digital presence is a testament to the power of a well-rounded digital marketing strategy. By focusing on modern web design, robust SEO, strategic social media marketing, cohesive print media integration, and targeted paid ads, Digitize Media Corp successfully elevated Northside Dental’s brand and substantially increased their client base. This case study highlights our commitment to delivering tailored solutions that drive measurable results for our clients.

For more information on how Digitize Media Corp can help your business thrive in the digital landscape, contact us today.