Project Overview

Client: Procon Landscaping & Construction

Industry: Landscaping & Construction

Location: Edmonton, Canada

Services Provided: Logo Design, Web Design, Social Media

Introduction

Procon Landscaping & Construction, based in Edmonton, Alberta, specializes in creating functional and visually stunning outdoor spaces. From patios and retaining walls to turf installation and complete yard makeovers, Procon delivers customized solutions with quality craftsmanship and attention to detail. Focused on reliability and customer satisfaction, the team transforms landscapes into beautiful, lasting environments that enhance both lifestyle and property value.

www.proconltd.ca

Transform Your Outdoor Space

The Challenge

For Procon Landscaping & Construction, our team delivered a comprehensive creative and digital solution designed to establish a strong identity in Edmonton’s competitive landscaping and construction industry:

Logo Design: The Procon logo was designed to reflect professionalism, strength, and creativity within the landscaping and construction space. Featuring a bold, modern typeface with clean lines, the logo communicates reliability and expertise. The orange palette was selected to represent energy and innovation, while the neutral tones balance it with trust and stability. This makes the logo versatile across digital platforms, signage, uniforms, and promotional materials.

Design & Development: Web The website was built to showcase Procon’s portfolio while offering a smooth and engaging user experience. With a responsive layout, visitors can easily explore services, view past projects, and request quotes. The design emphasizes visual storytelling through high-quality imagery, clean navigation, and strong calls-to-action, ensuring potential clients quickly connect with Procon’s value and professionalism.

Social Media Management: To extend the brand’s presence, social media channels were developed and optimized to highlight Procon’s expertise and projects. Content strategies included before-and-after transformations, seasonal landscaping tips, and client success stories. This not only built brand awareness but also positioned Procon as a trusted, approachable expert in Edmonton’s landscaping and construction industry.

This end-to-end approach helped Procon Landscaping & Construction strengthen its brand identity, connect with the local community, and position itself as a reliable partner for creating beautiful and functional outdoor spaces.

The Solution

Digitize Media Corp implemented a series of strategic solutions to help Procon Landscaping & Construction build a strong, recognizable brand and stand out in Edmonton’s competitive landscaping and construction market:

Logo Design:

Construction-Inspired Brand Identity: We designed a bold and modern logo that communicates Procon’s expertise in landscaping and construction. The clean, structured typography reflects professionalism and strength, while the vibrant orange color conveys energy, creativity, and innovation.

Branded Visual Elements: Our team developed a cohesive visual system that can be applied across all touchpoints—from signage and uniforms to digital platforms and marketing collateral. This included typography, icons, and layout guidelines to ensure a consistent and professional brand presence.

Digital Launch Support: To create visibility from the start, we provided branded assets for web, social media, and promotional use. This ensured Procon had the tools to establish an immediate and memorable presence across both digital and physical channels.

Website Design and Development:

Custom Service-Based Website: We designed a clean, responsive website tailored to highlight Procon’s landscaping and construction services. The layout emphasizes professionalism, trust, and ease of navigation, making it simple for visitors to explore service offerings, view past projects, and request quotes.

Conversion-Focused UX/UI: The site structure was built to drive client inquiries and engagement. From prominent calls-to-action to streamlined contact forms, every element was designed to encourage interaction and deliver a seamless browsing experience.

Mobile-First Optimization: With many clients searching on the go, we implemented a mobile-first design that ensures fast loading times, flexible layouts, and excellent usability across all devices—making it easy for users to connect with Procon anytime, anywhere.

SEO & Performance Optimization: To boost online visibility, we applied SEO best practices, optimized site performance, and ensured backend efficiency. This approach improves search rankings in Edmonton’s competitive market and helps Procon reach more homeowners and businesses looking for reliable landscaping and construction services.

Social Media Strategy:

Platform Optimization: We set up and optimized Procon’s social media profiles across key platforms (Facebook, Instagram) to ensure brand consistency, complete information, and professional presentation. This established a strong foundation for digital engagement.

Content Strategy & Planning: Our team developed a tailored content plan highlighting Procon’s expertise in landscaping and construction. This included showcasing completed projects, before-and-after transformations, seasonal maintenance tips, and behind-the-scenes team features—designed to resonate with both homeowners and businesses.

Visual Storytelling: To reinforce brand identity, we produced high-quality visual content, including photography, graphics, and branded templates. This ensured every post aligned with Procon’s professional yet approachable image while maintaining visual consistency across platforms.

Engagement & Community Building: We implemented strategies to foster engagement, such as interactive posts, customer testimonials, and local community highlights. By encouraging conversations and interactions, Procon’s social media presence became a channel for building trust and long-term client relationships.

Performance Tracking & Growth: Using analytics and insights, we tracked post performance, audience growth, and engagement trends. This data-driven approach allowed us to refine strategies, maximize reach, and strengthen Procon’s reputation as a trusted landscaping and construction partner in Edmonton.

Results

The launch of Procon Landscaping & Construction’s new digital presence delivered strong foundational results and early momentum for the brand:

Impactful Logo Launch: The introduction of a bold, modern logo featuring vibrant colors and clean typography established immediate recognition and credibility for Procon. It created a professional first impression across digital platforms, uniforms, print materials, and signage.

Strong Initial Website Engagement: Following the website launch, Procon saw a steady increase in online engagement. Visitors explored landscaping and construction services, viewed project galleries, and submitted quote requests—validating the clear site structure and user-friendly design.

Positive Brand Reception: Early feedback from clients and the local community reflected strong approval of the refreshed brand identity. The cohesive visual presentation and approachable tone resonated with homeowners and businesses, reinforcing trust and professionalism in the landscaping and construction space.

Strengthened Digital Presence: Through SEO optimization, mobile responsiveness, and social-ready content, Procon quickly built a foundation for strong online visibility. The brand is now well-positioned to expand its digital footprint and continue attracting new clients seeking reliable landscaping and construction services in Edmonton.

The collaboration between Procon Landscaping & Construction and Digitize Media Corp led to the successful launch of a bold and professional digital presence for a trusted landscaping and construction brand. From logo creation and visual branding to responsive website development, SEO, and social media strategy, every aspect was carefully designed to position Procon as a reliable and innovative name in Edmonton’s landscaping and construction industry. This partnership built a strong foundation for visibility, customer engagement, and long-term business growth.

For more information on how Digitize Media Corp can elevate your brand and drive real results through design and digital innovation, contact us today.