Project Overview

Client: Style N Smyle Salon & Spa

Industry: Beauty and Wellness
Location: Edmonton, Canada

Services Provided: Branding, Web Design, SEO, Social Media Marketing, Print
Media, Paid Ads (Facebook & Google)

Website: www.stylen.digitizedevelopment.com

Client Background

Style N Smyle Salon & Spa is a premier beauty and wellness center in Edmonton, Canada, dedicated to providing top-notch hair care, skincare, and spa services. They approached Digitize Media Corp with a clear vision: to revamp their digital presence and enhance their brand identity to attract a broader clientele and strengthen their market position.

Project Goals

Rebrand and modernize: Create a modern and cohesive brand identity that resonates with the target audience.

Develop an Engaging Website: Design a user-friendly and visually appealing website that showcases services, client testimonials, and latest trends.

 Boost Social Media Presence: Develop and execute a social media marketing plan to engage and grow the online community.

Create Print Media: Design professional print materials to support offline marketing efforts.

Leverage Paid Advertising: Utilize Facebook and Google Ads to attract new customers and promote special offers.

Enhance Online Visibility: Implement SEO strategies to improve search engine rankings and drive organic traffic.

Experience Elegance, Embrace Confidence

Approach and Solutions

  1. Branding

Our team developed a fresh, modern brand identity for Style N Smyle Salon & Spa. This included a new logo, color palette, typography, and brand guidelines to ensure consistency across all marketing channels.

2. Website Design

We designed a sleek, responsive website that highlights the salon’s services, promotions, and client testimonials. The website features:

  • Easy Navigation: Intuitive menus and service categorization for seamless user experience.
  • Visual Appeal:High-quality images and an elegant layout to captivate visitors.
  • Booking System: An integrated online booking system for convenient appointment scheduling.

3. Social Media Marketing

We developed a comprehensive social media plan that included:

  • Content Creation: Crafting engaging posts, stories, and videos showcasing the salon’s services and promotions.
  • Audience Engagement: Interacting with followers through comments, messages, and live sessions.
  • Ad Campaigns: Running targeted ads to increase brand awareness and drive traffic to the website.

4. Print Media

We designed a range of print materials, including business cards, brochures, and flyers, to support the salon’s offline marketing efforts and maintain brand consistency.

  • Created a suite of print materials including business cards, brochures, and appointment cards to support the clinic’s marketing efforts.
  • Highlighted special promotions, new treatments, and the clinic’s unique selling points to attract potential clients.
  •  Ensured all print media reflected the updated branding, offering a cohesive and professional appearance

5. Paid Ads

Our paid advertising strategy included:

  • Facebook Ads: Creating and managing ads targeting local audiences to promote special offers and services.
  • Google Ads: Implementing search and display ads to capture potential clients searching for salon services in Edmonton.

6. (SEO)

Our SEO strategy focused on:

  • Keyword Research: Identifying and targeting relevant keywords to improve search rankings.
  •  Content Optimization: Creating engaging and informative content that aligns with the salon’s brand voice.
  • Technical SEO: Enhancing website speed, mobile-friendliness, and overall user experience.

Digitize Media Corp successfully transformed Style N Smyle Salon & Spa’s digital presence, helping them achieve their marketing goals and enhance their brand identity. Our comprehensive approach, from rebranding to SEO and social media marketing, resulted in measurable improvements and positioned the salon for sustained growth.

For more information on how Digitize Media Corp can help your business thrive in the digital landscape, visit our website or contact us today.

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