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• Google Ads

Capture more customers with Google Ads

Utilize Google Search, Display Advertising, and Remarketing campaigns to attract your target audience and drive traffic to your offers. We have Google Ads packages designed to fit any budget or type of business
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Why Get Google Advertising Services?

With the competitive digital landscape, organic reach alone is not enough to sustain business growth. Google Google search services allow you to:

Reach the Right Audience

Target users based on location, interests, behavior, and search intent for higher engagement and conversions.

Instant Visibility

Get immediate exposure on search engines and social media, outperforming organic rankings with high-intent traffic.

Boost Brand Awareness

Increase recognition across multiple platforms with strategic ad placements that reinforce your brand message.

Data-Driven Insights

Leverage real-time analytics to track performance, adjust strategies, and maximize campaign effectiveness.

Higher ROI

Optimize ad spend by refining targeting, bidding strategies, and creatives to improve cost-efficiency and profitability

Stay Competitive

Outrank competitors with continuous ad optimizations, A/B testing, and performance-driven adjustments to maintain a strong market presence.

Choose a sign-up offer to jumpstart your first campaign

Select an offer that fits your monthly budget and sign up when ready. You’ll receive your account credit once you meet the minimum spend requirement for the offer you selected. Terms and conditions apply.

Offer A

$600 CAD

In Ads Credit

Spend $600 CAD with Google Ads in the first 60 days to unlock the credit

Claim Offer
Offer B

$1200 CAD

In Ads Credit

Spend $1200 CAD with Google Ads in the first 60 days to unlock the credit

Claim Offer
Offer C

$1800CAD

In Ads Credit

Spend $1800 CAD with Google Ads in the first 60 days to unlock the credit

Claim Offer

Our Process

01

Campaign Strategy Development

We will begin with a thorough analysis of the foundation’s target audience, including demographics, interests, and online behavior, to inform a comprehensive Google Ads campaign strategy. This strategy will outline objectives, budget allocation, targeting methods, and key performance indicators (KPIs).

02

Display and Programmatic Ad Buying

Utilizing a mix of display advertising and programmatic ad buying, we will place visually compelling ads across a variety of online platforms and networks. These Google search ads services will be targeted to reach individuals most likely to engage with the content, based on their online behavior, interests, and demographics. Advanced programmatic technologies will allow for real-time bidding and ad placement optimization, ensuring the best possible ROI.

03

Search Engine Marketing (SEM)

Our SEM efforts will focus on placing targeted ads within search engine results, ensuring appears prominently for relevant queries. This includes keyword research to identify terms most likely to be used by potential donors and supporters, crafting ad copy that resonates with the message, and optimizing bidding strategies to maximize visibility within budget constraints.

04

Creative Development and Optimization

For all Google Ads campaigns, we will develop engaging, brand-aligned creatives that effectively communicate the foundation’s mission and call to action. Continuous A/B testing and creative optimization will be employed to refine ad performance and user engagement over time.

05

Landing Page Optimization

To complement our Google advertising services efforts, we will optimize landing pages to ensure they are aligned with the messaging of the ads, providing a seamless user experience that encourages donations. This includes clear calls to action, fast loading times, and mobile responsiveness.

06

Analytics, Reporting, and Optimization

We will closely monitor the performance of all Google campaigns, using advanced analytics to track conversions, engagement, and overall ROI. Regular reporting will provide insights into campaign effectiveness, allowing for ongoing optimization of strategies, targeting, and creative elements.

Whats Included

Explore the full lists of tasks included in all of our Google Ads packages.

Channel Recommendation

Choose the best platforms based on goals, budget, and audience.

Objective Mapping

Match platforms to outcomes (leads, sales, awareness, traffic).

Placement Strategy

Identify high-performing placements (feeds, stories, search, etc.).

Pixel/Tag Installation

Install Meta Pixel, Google Tag, LinkedIn Insight Tag, etc.

Conversion Events Setup

Configure key actions (forms, purchases, calls, bookings).

Analytics Verification

Test and validate tracking accuracy before launch.

Audience Research

Define personas, intent signals, and targeting angles.

Targeting Buildout

Create core, custom, and lookalike/similar audiences.

Exclusions & Quality Controls

Reduce wasted spend with exclusions and refinements.

Keyword Discovery

Identify high-intent keywords aligned to services/products.

Keyword Grouping

Organize into tightly themed ad groups for relevance.

Negative Keywords List

Block irrelevant searches to protect budget.

Creative Concepts

Develop angles/hooks aligned with the offer and audience.

Asset Production

Design static, carousel, and short-form video variations.

Format Optimization

Resize and adapt for each platform and placement.

Campaign Structure Setup

Build campaigns, ad sets/ad groups, and naming conventions.

Budget & Bidding Setup

Configure budgets, bid strategy, and optimization events.

Pre-Launch QA Checklist

Verify tracking, links, approvals, and policy compliance.

Value Proposition Messaging

Clear benefit-led copy tailored to customer intent.

CTA & Offer Alignment

Strong CTAs matched to funnel stage and landing page.

Variant Copy Sets

Create multiple versions for testing performance.

Warm Audience Retargeting

Target site visitors, engagers, and video viewers.

Funnel Segmentation

Separate audiences by intent (viewed, added to cart, leads).

Frequency & Burn Rules

Control ad fatigue with caps and exclusions.

Testing Plan

Define what to test first (creative, audience, offer, landing page).

Experiment Setup

Structured splits to isolate performance drivers.

Winner Rollout

Scale winning ads and pause underperformers.

Performance Monitoring

Track CTR, CPC, CPA, ROAS, and conversion quality.

Budget Reallocation

Shift spend to best performers and cut waste.

Targeting & Placement Tuning

Refine audiences, placements, and bidding based on data.

Live Reporting

Dashboard visibility into spend, leads/sales, and KPIs.

Insights & Recommendations

What’s working, what’s not, and next improvements.

Next-Month Action Plan

Clear priorities for scaling and efficiency.

Trend & Funnel Review

Evaluate broader performance patterns and bottlenecks.

Scaling Strategy

Expand budgets, audiences, and creative concepts responsibly.

Roadmap Planning

Quarterly priorities: offers, campaigns, and testing cadence.

No Contracts

We work month-to-month with all clients.

Flexible Budgets

Adjust your budget and generate leads when need

Flat-rate Fee

Creating scalable pricing structure so you pay less

Book your consultation today.

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