Digital Assessment

“Assessment is today’s means of modifying tomorrow’s
Carol Ann Tomlinson, Educator, Author and Speaker
Before utilizing the most advanced and industry-leading marketing solutions, we must research your existing digital presence to familiarize ourselves with what makes your business unique. We assess your website, keywords, social media and competitors. There are multiple ways to approach digital marketing. Figuring out which methods are best suited for you and your business is where we excel. With Digitize, you won’t have to jump off the deep end or drink from a fire hose of digital marketing information. We break down each step and tactic and explain our methodologies to help you reach your short- and long-term goals all within budget.

Website Assessment

We start by evaluating the design of your website. This includes the aesthetics and your website security, if it’s navigable and mobile-friendly, the UX/UI Design, the amount of traffic, how strong your SEO is, and Most Popular Pages.

Keyword Assessment

This allows us to help ensure your website ranks as high as possible. This research guides our SEO and PPC Strategist to use the best keywords and phrases in their google ads strategy and website copy to boost your website traffic and SEO.

Social Media Assessment

We utilize industry-leading practices and benchmarks to evaluate how your social platforms perform for your business. We start by assessing which posts are performing well and how your audience reacts to them, which allows us to gain information about how your social media presence can be improved. We also utilize social media analytics to develop reports. Our reports help us understand your target audience better and how we can target the ones you already have and new ones.

Competitor Assessment

Studying your competition has many benefits, such as how they gain market share, what marketing strategies have been successful for them and which ones haven’t. In addition, our mini-assessment allows us to analyze their website, what keywords they rank for, and their social media.

Reviews Assessment

We Analyze the reviews left by your customers to help your company understand overall customer satisfaction, as reviews provide your business with feedback regarding what your customers truly want, helping with our overall marketing strategy. Review assessment is important because your reviews act like micro–marketing campaigns that keep working long after the online review has been posted. Review management provides a constant positive image to potential customers and creates a continual brand awareness that benefits the business in the short and the long term.

SEO assessment

Our SEO analysis examines a website to understand better how well the site has been optimized and what can be done to help the site improve. Through our SEO analysis, we first analyze your brand to examine the content on its page carefully. We want to see what keywords the content has been optimized for and how well that content performs. For some clients, it may be content marketing. We also analyze off-page SEO, which may lack content and need to focus more on link-building.