Strong SEO allows you to optimize your web pages to increase your website’s visibility on the search engine results page. The point of SEO is for your website to appear organically on the first page of the search engine results page, allowing organic traffic to your site. Ultimately why is SEO so important? First, it generates a mass amount of traffic. Organic traffic makes up a significant percentage of search engine traffic. SEO traffic is also consistent; it improves user experience and yields a high return on investment.